Alpha Wireless Empowers Seamless 5G Experience Throughout Stadium

May 10, 2022 | News

— Alpha Wireless 5G Stadium Antenna Delivers Coverage and Capacity for the Ultimate Connected Fan Experience —

PORTLAOISE, Ireland — May 10, 2022 — Alpha Wireless, a global leader in antenna solutions, today announced that a mobile network operator (MNO) has deployed the Alpha Wireless AW3873 antenna solution to enable seamless 5G service delivery throughout a large sports stadium.

Connectivity is essential to the ultimate fan experience, whether it’s via social media, communicating with friends, sharing video or immersive augmented reality. To realize this experience, 5G radio access network (RAN) infrastructure was deployed throughout the stands and concourse areas of the stadium. In need of a specialized antenna solution capable of providing ubiquitous coverage with optimized performance, the MNO turned to Alpha Wireless.

Alpha Wireless developed the versatile AW3873 solution, a high-capacity 5G stadium antenna that delivers maximum capacity in each seating section. Alpha Wireless stadium antennas use a unique pattern profile and cell sectorization technology to meet demanding density requirements without creating interference between cells.

In addition to the 5G network upgrade, existing 4G coverage was also enhanced to provide improved overall quality of service. The AW3873 antenna allows for frequency reuse with multiple channels supporting both 4G and 5G networks, enabling an optimized, high-capacity stadium environment to allow sports fans to scroll social media and stream video for an immersive experience.

“The successful delivery of seamless 5G coverage in sports stadiums and other entertainment venues is a game-changer, presenting operators with significant opportunity – as well as challenges,” said Fergal Lawlor, Chief Executive Officer, Alpha Wireless. “To help our MNO customer achieve outstanding 5G quality of service, the experienced Alpha Wireless design team was able to quickly develop a discreet yet powerful antenna solution that enables uniform coverage and capacity at every seat.”

About Alpha Wireless

Alpha Wireless is a leader in antenna technologies helping mobile and fixed wireless service providers maximize coverage, capacity and cost-efficiency. With over 15 years’ experience and more than 1.5 million antennas installed worldwide, Alpha Wireless is enabling a smooth evolution from 4G/LTE networks to 5G with a full range of innovative antenna solutions, including the broadest portfolio of 3.5 GHz solutions. We work closely with network operators, system integrators, OEMs, utilities and municipalities to design solutions that overcome environmental and economic challenges while preserving the natural landscape. Based in Ireland with offices in Australia and the U.S., Alpha Wireless antenna solutions have been deployed in more than 50 countries. For more information, visit

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Media Contact:

Tara Hanneffy

Alpha Wireless

Tel. +353 57 8633847

[email protected] 

We are looking to fill immediate openings for motivated sales executives to be a key part of Alpha Wireless’ continued growth in Europe. This is a great opportunity, and we are looking for the right individuals to grow with us.

Company Overview

Alpha Wireless designs and manufactures new and innovative telecommunications infrastructure solutions for the emerging needs of 5G including:

    • A Tri-Sector antenna platform offering the performance of a macro site with a small cell footprint
    • Concealment products to accelerate site-building and ease zoning
    • The ability to provide our customers with customised solutions from whiteboard to prototype in 90 days

Headquartered in Ireland, Alpha Wireless has over 15 years of experience in providing reliable and leading-edge infrastructure solutions to mobile and fixed wireless service providers around the world.

All designs have optimised radiation patterns which help to improve overall network performance, and real trials have shown significant capacity improvements and cost savings when Alpha Wireless solutions are used. With offices and facilities in Europe, the USA and Australia, Alpha Wireless products are deployed by most RAN vendors and many tier-1 network operators. We pride ourselves on being first to market on new technologies, and in giving unparalleled technical support.

Our Mission

To change the way wireless networks are built, by designing innovative and high-performance products, and through the provision of unparalleled customer service.


    • Generate and develop business in the assigned region, including ownership of a set of target accounts with a personal sales target
    • Be sufficiently knowledgeable about Alpha Wireless’ antenna products to deliver presentations on their unique performance benefits
    • Emphasise the features of products to highlight how they solve customer problems
    • Prepare quotes and negotiate prices and terms
    • Develop strong, credible relationships with customers and with channel partners
    • Prepare account plans for your key accounts
    • Work collaboratively with other sales, marketing and product personnel across the company to identify, nurture and convert new prospective customers
    • Contact new and existing customers to discuss evolving needs
    • Manage channel partners in the target accounts
    • Proactively identify new market/client opportunities
    • Proactively manage sales campaigns
    • Meet key clients and prospects within established accounts regularly to build and
      nurture the relationship, as well as look out for further opportunities
    • Be a champion for new product requests from your accounts
    • Participate and help shape “Go To Market” planning for the company
    • Help sharpen and shape general sales messaging and differentiation

Required Skills and Experience

    • Prior experience in sales in the telecoms industry or product marketing of external antenna products would be very beneficial
    • Minimum of 5 years of progressive sales experience
    • Proven ability to grow and manage sales through complex channels and in various markets.
    • Willingness to travel 70% plus. Travel includes trade shows, customer visits, team meetings, and international travel to customer locations and facilities worldwide
    • Be 100% willing to adopt the established sales process used in Alpha Wireless, including full and transparent usage of the Salesforce platform which is heavily used by Sales, Marketing and Product personnel

Other Desired Skills and Abilities

    • Must excel in an entrepreneurial environment
    • A collaborative, yet, competitive and resilient attitude with a strong work ethic is desired.
    • Well-honed negotiation skills and strong business acumen are required.
    • Customer service oriented with a high level of integrity and character.
    • Ability to build rapport across the company, including strong interpersonal skills, good listening, and coaching skills.
    • Solid technology skills, including proficiency with MS Excel, Word, Salesforce and PowerPoint.
    • Personable, approachable, coupled with a sense of humour.

Equal Employment Opportunity
Alpha Wireless, LTD is an Equal Opportunity Employer and welcomes diversity.

Contact information: Please send resume/CV to Fiona: [email protected]









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